Mobile Telephony

Australia - Video Streaming, Broadcasting and Pay TV
Australia - Video Streaming, Broadcasting and Pay TV
  • SKU: PB-RK-90 | Pages: 96 | Published: May-17
  • Published by: Paul Budde Communication Pty Ltd

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Details: Consolidation in Australias VOD Market BeginsAustralias leading pay TV provider FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. The market has also seen the launch of competing OTT platforms, including Stan and Netflix. These offer competitively priced basic packages, commonly below AU$10 per month letting consumers view content at a time of their choosing. Traditional TV viewing patterns continue to fall gradually in Australian households, and the advent of OTT viewing as well as IPTV will see a more rapid shift from linear to time-shifted TV in coming years.
The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.
Following the end of analogue broadcasting, Australians have been able to access many more Free-to-Air TV channels as digital broadcasts. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services. SVOD has emerged as the major category of paid online content in Australia. The global streaming revolution is gathering pace. Streaming is closing in on broadcast TV. The entry of SVOD providers Netflix, Presto TV and Stan saw a rapid update of SVOD services. This rapid increase in the rate of adoption of SVOD is occurring where high quality broadband is already available. The NBN will accelerate this trend as the mass deployment of high quality (fibre) broadband takes place via the NBN and will significantly decrease cost of delivery of SVOD.
The Internet now rivals broadcast TV as a vehicle to deliver consumer content. Its shift in user behaviour continues to drive change in the TV and media industries, prompting a move away from old formats and business models and ushering in an era of high-quality, on-demand entertainment. The broadcasters have been late entering the market - their focus has been on protecting their traditional business which are under threat from declining revenues, rather than on establishing a strong foothold in the SVOD market. Amongst the existing pay TV or free-to-air subscriptions there will be increased pressure on profitability as competition for content pushes up the cost of licensing. One of the few options left for broadcasters (and other traditional media companies) is to merge, in order to cut costs and increase their customer base.
In addition to Free-to-Air TV, pay TV is also under increasing structural pressure from SVOD providers such as Netflix. Fetch TV is emerging as a strong competitor to the incumbent Foxtel. Slowly but surely the NBN is being rolled out and this is something that also benefits Fetch, whose services are delivered via broadband. This distribution media supplies a great opportunity to offer an alternative to Australias leading pay TV service Foxtel.
With such a large number of national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market in 2016, followed by Foxtels Presto service later on in that year. BuddeComm predicts that the rate of SVOD growth moving into 2018 and 2019 will begin to taper off and eventually level off in around five years time. 
Key Developments
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers, ARPU, revenue
Key companies mentioned in this report:
Telstra, Optus, FetchTV, Bigpond, Google, Apple, iiNet, ABC, Netflix, Foxtel, NBN Co, Quickflix, Hulu, AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus,, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.


Table of Contents:


1. Broadcasting transformation - Smart TV, Pay TV and Digital TV insights
1.1 Broadcasting changing beyond recognition
1.2 Market analysis
1.2.1 Cloud computing and broadcasting
1.2.2 Broadcasting is moving to broadband
1.3 Digital TV
1.3.1 Digital TV market overview
1.3.2 Summary of key trends
1.4 Pay TV
1.5 Cable TV
1.6 OTT and cord cutting - USA
1.7 HDTV
1.7.1 HDTV market overview
1.8 Ultra-HD/4K TV
1.8.1 4K to drive bandwidth demand to gigabit levels
1.9 The Smart or Connected TV
1.9.1 Introduction
1.9.2 Digital media players connecting smartphones to TVs
1.9.3 Smart TV threatens broadcasters
2. Pay TV, Free-to-Air TV - statistics and analysis
2.1 The Pay TV Market
2.1.1 Market trends in 2017
2.1.2 Industry overview
2.1.3 Subscriber statistics
2.1.4 Consumer penetration statistics
2.1.5 Usage Statistics
2.1.6 Revenue statistics
2.1.7 Advertising revenue
2.1.8 ARPU and churn Statistics
2.1.9 Infrastructure statistics and Availability
2.2 Foxtel
2.2.1 Company information
2.2.2 Company analysis
2.2.3 Operational results
2.2.4 Financial results
2.2.5 Acquisitions, alliances and subsidiary companies
2.2.6 Products and Services
2.2.7 Company history
2.3 The Free-to-Air TV Market
2.3.1 Trends and analysis
2.3.2 Impact of SVOD on traditional TV
2.3.3 Major FTA Providers
2.3.4 Usage Statistics
2.3.5 Advertising market statistics
3. Video streaming - key market insights
3.1 Fixed and Mobile services
3.1.1 Definitions
3.1.2 The video streaming market
3.1.3 Online video media
3.1.4 Video-On-Demand services
3.1.5 Industry insights
3.1.6 Brief case studies
3.1.7 Video streaming over mobile networks
3.2 Major players
3.2.1 Definitions
3.2.2 Introduction
3.2.3 AFLTV
3.2.4 Australian Broadcasting Corporation (ABC)
3.2.5 Apple TV
3.2.6 BBC iPlayer
3.2.7 FetchTV
3.2.8 Foxtel
3.2.9 Freeview
3.2.10 Getflix
3.2.11 Google
3.2.12 Hayu
3.2.13 Hulu
3.2.14 Netbay IPTV
3.2.15 iiNet/TransACT
3.2.16 Netflix
3.2.17 Ninemsn /Nine
3.2.18 Optus TV
3.2.19 Quickflix
3.2.20 Special Broadcasting Service (SBS)
3.2.21 Seven Network
3.2.22 Stan
3.2.23 Telstra Media
3.2.24 TPG
3.2.25 Dendy
3.3 Mobile video streaming
3.3.1 Introduction
3.3.2 Definitions
3.3.3 Impact of SVOD on traditional TV
3.3.4 Impact of SVOD on the Pay TV Market
3.3.5 SVOD Market Sizing and Subscribers
3.3.6 Inhibitors to SVOD Market Growth
3.3.7 Global Trends
3.3.8 SVOD Market Trends
3.3.9 Consumer Usage Trends
3.3.10 Market Analysis
3.3.11 Other Market Research Studies and surveys
4. Digital radio
4.1 Market overview
4.1.1 Introduction
4.1.2 Market Analysis
4.1.3 Market statistics
4.1.4 Digital radio still being trialled regionally
4.1.5 Regional deployment of digital radio
4.1.6 Digital radio as a supplementary service
4.1.7 Challenge from mobile broadcasts
4.1.8 The radio stations
4.1.9 Retailers and digital radio
4.1.10 Community digital radio gains broadcasting funds
4.1.11 Digital radio provided in vehicles increasing
4.1.12 Digital radio coverage extended in some metropolitan areas
4.1.13 Regulatory developments
4.1.14 Agreement on new Digital Audio Broadcasting (DAB) standard
4.2 Features and benefits of digital radio
4.2.1 Reception quality
4.2.2 Text, images and data
4.2.3 Visual radio
4.2.4 Music downloading
4.2.5 Greater programming capacity
4.2.6 Traffic information
4.2.7 Advertising
4.2.8 Pay radio
4.2.9 Internet radio
Table 1 - Global - digital TV households - 2009 - 2016; 2020
Table 2 -Global - digital TV market share - 2006; 2009; 2011 - 2015; 2020
Table 3 - Top 10 countries - digital TV households - 2014
Table 4 - Global - pay TV subscribers - 2010 - 2019
Table 5 - Pay TV subscribers, Foxtel, others and total - 2008 - 2017
Table 6 - Pay TV subscribers - annual change by major operator - 2008 - 2017
Table 7 - Pay TV subscribers - annual change by major operator (historic) - 1997 - 2014
Table 8 - Historic - AUSTAR pay TV subscribers - 2008 - 2011
Table 9 - Pay TV household penetration rates - 2005 - 2017
Table 10 - Historic - Pay TV household penetration rates - 1997 - 2004
Table 11 - Historic - Pay TV revenue by major operator - 1997 - 2004
Table 12 - Pay TV revenue by major operator - 2005 - 2016
Table 13 - Historic - Percentage change of pay TV revenue by major operator - 1998 - 2004
Table 14 - Percentage change of pay TV revenue by major operator - 2005 - 2016
Table 15 - Subscription TV advertising revenue and annual change - 2000 - 2016
Table 16 -ARPU levels per operator AUSTAR versus FOXTEL - 2003 - 2016
Table 17 - Pay TV industry annual churn rates - 1996 - 2016
Table 18 - Total FOXTEL and wholesale subscribers - 2012 - 2017
Table 19 - Historic - FOXTEL and wholesale subscribers by annual change - 2012 - 2014
Table 20 - Historic - Subscriber annual churn rate - 2002 - 2014
Table 21 - Historic - FOXTEL and wholesale subscribers - 2002 - 2011
Table 22 - Historic - FOXTEL and wholesale subscribers by annual change - 2003 - 2011
Table 23 - Historic - FOXTEL subscribers by type - 2008 - 2012
Table 24 - FOXTEL - Key Financial Indicators - 2015 - 2016
Table 25 - FOXTEL - Key Financial Indicators - 2014 - 2015
Table 26 - FOXTEL - Revenue and Net Income - 2012 - 2015
Table 27 - FOXTEL - Revenue and Net Income (US$) - 2012 - 2015
Table 28 - FOXTEL monthly ARPU - 2003 - 2016
Table 29 - AUSTAR key operating and financial figures - 2009 - 2012
Table 30 - Number of television and radio licences on issue
Table 31 - Preferred Entertainment Activities- 2012; 2016
Table 32 - Historic - Percentage shares of capital city TV advertising market - 1998 - 2015
Table 33 - Historic - Metropolitan advertising revenue for FTA commercial networks - 2009 - 2015
Table 34 - Historic - Regional and total advertising revenue for FTA commercial networks - 2009 - 2015
Table 35 - Global IPTV subscribers - 2010 - 2017
Table 36 - Global OTT video streaming revenue - 2015; 2021
Table 37 - Netflix subscriptions - 2011 - Q1 2017
Table 38 - Netflix consolidated revenue - 2009 - Q1 2017
Table 39 - Total number of Fetch TV subscribers 2012 - 2016
Table 40 - Average SVoD streaming speed by ISP - 2015
Table 41 - Quickflix subscribers - 2008 - 2015
Table 42 - Telstra cumulative T-Box device sales - 2011 - 2014
Table 43 - Forecast - Television households and subscriptions in Australia - 2014 - 2019
Table 44 - Estimated size of digital radio listening audience - 2009 - 2015
Table 45 - Cumulative digital device sales - 2009 - 2015
Table 46 - Funding of digital radio community radio - 2009 - 2016
Table 47 - Digital radio sales in vehicles - 2011 - 2015
Chart 1 - Preferred Entertainment Activities- 2012; 2016
Chart 2 -Time Spent Watching TV by method of programming - 2016
Exhibit 1 - Will broadcasting move to the cloud?
Exhibit 2 - Set-Top Boxes (STBs)
Exhibit 3 - Historical overview - HDTV
Exhibit 4 - Overview of new media activities from pay TV operators
Exhibit 5 - Pay TV rollouts by state
Exhibit 6 - FOXTEL at a glance
Exhibit 7 - AUSTAR brief company history - 1994 - 2012
Exhibit 8 - Listing of major commercial television licences by Network ID and affiliation
Exhibit 9 - Examples of key IPTV vendors worldwide
Exhibit 10 - Equivalence between access modes and traditional audiovisual use
Exhibit 11 - Blockbuster closes its stores across America
Exhibit 12 - Definition: Content Delivery Networks (CDN)
Exhibit 13 - Brief timeline of music on the internet - 1984 - 2014