Education

Monitor Report 2017 - Mobile Phones
Monitor Report 2017 - Mobile Phones
  • SKU: CW-CWMON17SEC05 | Pages: 28 | Published: Jan-17
  • Published by: Childwise

Price:   Starting at: $400.00

Add to Cart:         

Please Choose:

License Mode



Details: The ChildwiseMonitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 23rd year.  This year, around 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's mobile phone habits.

Table of Contents:

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

MOBILE PHONES - SUMMARY
5.1 Ownership of mobile phones
5.2 Mobile phone usage
5.3 Mobile phone activities
Portraits of Youth: Teen Girl (aged 13-16)
5.4 Phone payment methods and amount spent
5.5 Differences in phone use between subgroups

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions